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Innovation and product responsibility
Innovation and Organizational Development
The Company is committed to fostering innovation and organizational development as key drivers of sustainable growth. It integrates knowledge, skills, and continuous learning across all functions, supported by the OKR (Objectives and Key Results) framework to set clear goals and track progress effectively.
Innovation and organizational development are closely aligned to strengthen competitiveness in a rapidly changing environment. The Company continues to enhance operational efficiency, adopt new technologies in products and services, and cultivate a culture that encourages creativity and lifelong learning to support long-term success.
Online Raw Material Supply Control System (RM Supply Control)
The system enables warehouse staff to generate raw material control documents online, allowing real-time monitoring and tracking at each stage. This improves data visibility and reduces paper usage.
Online Purchase Requisition and Purchase Order
The Company developed an online purchase approval system to enhance transparency, improve efficiency, and enable real-time approvals, while reducing costs and errors.
VMI (Vendor Managed Inventory)
The Company strengthens collaboration with vendors through a Vendor Managed Inventory (VMI) system to ensure timely availability of raw materials and reduce the risk of production disruptions. The system improves delivery planning, enables real-time tracking, enhances accuracy, reduces excess costs, minimizes transportation trips, and supports efficient data management.
Smart Stock System
The Company developed the Smart Stock system to improve the management of office supplies and consumables, reducing excess inventory. The system enables easy item requests through online approval, enhances stock visibility for timely procurement, minimizes waste from expired items, and supports future expansion to spare parts management.
Development of Carbon Black-Free Masterbatch
The Company developed carbon black-free masterbatch for packaging applications, enabling IR detection and waste sorting to support recyclability. This innovation meets the growing demand for environmentally friendly materials and enhances opportunities in the black packaging market.
Development of Photoselective Additive Masterbatch
The Company developed Photoselective Additive Masterbatch for greenhouse films, designed to filter light wavelengths suitable for photosynthesis, enhancing agricultural productivity. The product supports innovation in agricultural films and offers new opportunities for high-performance farming solutions.
QR Code for Laboratory Equipment Information
The Operations team implemented QR codes for laboratory equipment to provide easy access to usage and maintenance instructions through online manuals and videos on the Intranet. This reduces operational errors, improves efficiency, and supports scalability across other equipment.
Customer Relationship Management and Product Responsibility
The Company places strong emphasis on building long-term relationships with customers through transparent communication, active engagement, and responsive service to enhance trust and satisfaction.
Customer feedback is regularly collected and used to improve products and services. The Company ensures product quality and safety throughout the entire value chain, from design and production to delivery, supported by clear information and effective after-sales service.
In addition, the Company fosters customer engagement through multi-channel communication and relationship-building activities to strengthen long-term trust and collaboration.
ESG Impact of Innovation
| Innovation | ESG Impact of Innovation | ||
|---|---|---|---|
| Environmental | Social | Governance | |
| 1. Online Raw Material Supply Control (RM Supply Control) | Environmental: Reduces paper usage and waste, supporting environmentally friendly operations. | Enhances convenience, reduces errors, and improves transparency with real-time visibility. | Enables traceability, strengthens control, and reduces operational risks. |
| 2. Online Purchase Requisition and Purchase Order Approval System | Reduces paper usage, saves documentation costs (Baht 5,136/year), and minimizes waste. | Enables approvals anytime, improves efficiency, reduces errors, and simplifies data access. | Enhances transparency, supports traceability, reduces fraud risks, and strengthens process control. |
| 3. VMI (Vendor Managed Inventory) | Reduces transportation trips, energy consumption, and waste. | Enhances collaboration with vendors, improves speed and accuracy, and ensures reliable data visibility. | Increases transparency and traceability, reduces costs, and strengthens inventory control efficiency. |
| 4. Smart Stock System | Reduces excess inventory, minimizes expired goods, and lowers waste. | Simplifies requisition processes, improves efficiency, reduces errors, and enhances convenience for all departments. | Provides clear stock visibility, ensures transparent procurement processes, and strengthens effective inventory management. |
| 5. Development of non-utilized carbon black applications | Enhances recyclability of packaging, reduces waste, and supports environmentally friendly materials. | Meets demand for sustainable products, creates business opportunities, and builds customer trust. | Promotes transparent innovation aligned with environmental standards and strengthens organizational competitiveness. |
| 6. Development of Photoselective Additive Masterbatch | Improves agricultural resource efficiency and reduces excessive energy and resource use. | Increases agricultural productivity, supports farmers, and meets market demand for innovative solutions. | Promotes transparent innovation, enhances competitiveness, and supports business development. |
| 7. QR Code for Laboratory Equipment Information | Reduces paper usage and waste from printed manuals, promoting digital information use. | Enables easy access to information, reduces errors, and improves safety and operational efficiency. | Ensures standardization, enhances data traceability, improves transparency, and strengthens equipment control. |
